6 tips for creating engaging content

Having an engaging social media content strategy is harder to come up with than one might think.

We all long for a content strategy that sets our audience on the edge of their seats, you know the type that has you laughing along or feeling all the things or vigorously nodding along like “ja, ja, ja!” like Gunter from Sing.

Bottom line we want all the shares, comments and love in the world.

BUT sometimes writing content is just not enough, we have to write engaging content. So, we can get all the love.

And obviously, because I love you all so damn much and because I only want what’s best for my babies, I have compiled 6 tips to help you guys get all that engagement.

Short and sweet wins on the engagement front

It goes without saying that our attention span is not what it used to be. Y’all we’ve officially reached the era where our attention span is less than that of a gold fish.

This is why you need to help your readers along wherever and whenever they need it. Short choppy sentences with tons of sass will do (you don’t really need the sass but y’all know I love to be sassy).

Go for headings and subheadings, they offer nice breaks in long winding paragraphs and they make your audience feel as if they can skim your page without losing any information. I tend to gloss over the essays and head straight for the headings.

Facts make your content more believable and therefore more engaging

Did you know that 64% of marketers agreed that a crucial element of an awesome social media strategy is to increase audience engagement?

That’s a pretty large percentage of marketers who agree, I suggest you take their advice.

Statistics are reliable, safe and trustworthy.

If your content is backed up by facts that is hard to argue against then how can you go wrong?

Tell an engaging story

One thing that stories bring is emotion. And like I said in the beginning we want our audience to have all the feels.

People loving hearing about vulnerabilities, inspirational stories or challenging ones that is just so relatable. So, bring ‘em on.

Quote yourself on engagement

“Marketing is just really about sharing your passion.” – Micheal Hyatt. Yeah, I agree with the man. He knows what he is talking about.

See how easily I agreed with him? And I don’t even know him!

But seriously, though. Quotes inspire a positive energy in you that makes your content 1000 times more relatable and likable.

Whether it is a statistic (see above. Heh? Heh?)

Or anything in between, really. Quote it and thank me later.

Trending

It’s basically a well-known fact that people like shiny new things. Some higher ups have dubbed it the “shiny new toy syndrome” and we’re not supposed to fall for it but shiny new toy, right? *Cue heavy breathing*

I don’t know about you guys but I love memes, the more on trend they are the better.

So, throw in meme or two about the latest what’s hot and get that engagement up. You can always optimize your content later or even better repurpose it for later use with yet another trending meme.

Direct engagement

People like to be involved. We are busy bodies by nature and we love, love, luurrrve conversation.

I guarantee you that talking directly with your audience is going to benefit you ten times more than just spouting facts.

Make your content engaging by having a conversation. At worst they can disagree (in which case you will probably still get a comment or two) and at best they can agree which means you get all the love in the world, baby!

Get clicking away on those keyboards to get your engagement up and while you’re at it share some of my passionate love too.

Creating content for your ideal audience

Target audience. Something that is often not spoken about too much because it is one of those things that just goes without saying.

When I first started, I had no idea who my target audience was, who I wanted to cater for and what I had to offer.

As a small business owner, it takes really knowing your audience and your brand to reach your goals. Whether your goal is to sell a product or host a webinar.

You need to know who your audience is and what your audience wants.

So, first things first;

What is a target audience?

Simply put, a target audience is a group of people from a particular demographic.  For example, if you are offering digital marketing solutions then your target audience are business owners, event planners, etc.

Why the hell do I need to know my target audience?

Knowing who you are targeting is hella important because you don’t want to be talking about pots and pans when a potential client is interested in software. People need to be able to relate to what you are selling.

This enables you to provide content that suits your audience as well as making them trust your word so that they become future friends and clients.

How do I find my target audience?

The best way to find your target audience comes back to knowing who your brand. Becoming familiar with what you are offering, how your product serves and how it solves a problem leads you to find your target audience.

Create a persona

Great advice given by a dear friend that really helped me when I was trying to narrow- down my audience was to create a persona. So, basically create your ideal client and put yourself in their shoes. For example, my person was Sandy she has a small business and a busy life and she often needs help with all the mundane tasks so that she can focus on her passion which was making jewellery.

Once I had her, I directed all my content, marketing and problems that my services solved to her. If she had a problem, I tried to solve it, if she needed answers, I provided. Directing what I was offering to someone really specific helped me narrow down what I needed to do, provide and put forth.

Address the pain points

I have mentioned this throughout this post but this deserves it very own bullet point cause this is just so dang important.

Once you have your target audience in mind, you need to identify pain points. This will allow you to create content and services or a product that helps your audience. You shouldn’t only look at the things that will get your product to sell but also at what surrounds them.

The more ground you cover the better chances your product will have of surviving because you are providing more content that is valuable and enables your audience to trust you.  You can do this by sharing information that appeals to their emotions such as talking about a personal experience or sharing your opinion on something they would feel strongly about.

Once you have this information, go back to the drawing board look at your end goals, adjust accordingly and allow yourself to market great content.

Have you found your target audience yet? Let me know in the comments below.

5 Content planning tips to create awesome content

Have you ever sat staring at a blank document for two hours, having no idea what to write but needing something because you are going to lose all your followers’ trust if you are not consistent?

Yeah, I’ve been there and it’s not a pretty street. The lead gang members on that street are “unmotivated” and “I can’t think” and boy are they rough. 

And all you want to do is get to the shop where they generate content. Ugh.

To deal with these gang members you need to be prepared. You need to know what you are getting yourself into and your audience needs to know what they are getting themselves into.

For days when you are frazzled and when unexpected things happen,  you need to have a consistent content strategy in place.

Awesome content doesn’t happen overnight. There is a lot of planning and strategy that goes into having great content.

Here are a few tips on how to plan great content:

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  • Know your end goal

Have a goal as to where you want your content to lead to. Having content set out and planned out needs to lead your audience to where you want them to ultimately be, whether that is a product, a webinar or an email series.

Whatever your end is goal, have a plan to lead your audience to it.

  • Ask your people

Your audience is not interested in what you have to offer them but what you can do for them.

So ask them what they require from you. Think about how you can help them. Address a pain point.

Not only will you get engagement but you also have heaps of content to draw from. Make sure to answer how you can help them, focus on what they want not you what you want.

  • Brain dump

Write down all your ideas, what you are interested in, what your audience wants and how you can help them. Often times when we just allow ourselves to write freely, it’s amazing the topics we can up with and how many we can branch off. So, just write.

  • Have an outline  

After you have dumped all your ideas in your brain down on a page, now is the time to outline it. Answer the questions that your main topics will outline or the pain points they address. This is what you will use to actually write out your blog post.

  • Plan in advance

Something that really helps me is to just write out topics that suits my end goal down for the month. So, I’ll write down two main topics that I would like address for that month.

From those two that I have a general outline of, I’ll take the main points of those two posts and expand on it. This way, I have content that has me sorted for the month that has the same theme.

Sometimes planning in advance can be daunting but don’t let this get you down. Know what you want, where you want to go and how you will go about will com to you! 

Do you struggle with creating content? Or have you just given up on gaining new ideas?

Are you looking for content ready to go? Then hit me up, I can provide the masses with awesome content that suits your brand.

Hit reply if you have any questions about content planning or if you just want to chat!